Advertising and display carton



July 19,1927.

A. S. NAPIER ADVERTISING AND DISPLAY CARTON Filed June 12, 1925 M m mi m v0 H 5 .6 AM @u, w v M M 6 M M w 3 A. W M m u w m z 6 z 4 i 6 f1 J/M 6 3 378 I m G M 1-- v l F w M Patented July 19, 1927.

UNITED STATES r 1,636,066 PATENT'OFF ARCHIBALD S. NAPIER, OF ST. IAUL, MINNESOTA, ASSIGNOR TO J. N COLLINS COM- PANY, OF MINNEAPOLIS, MINNESOTA, A CORPORATION OF MINNESOTA.

ADVERTISING AND DISPLAY CARTON.

Application filed June 12, 1925. Serial No. 36,624.

The object of my invention is to provide a carton of the form generally used as a container for confections and the like, folded orfashioned in a way to simulate a filled carton so that when placed in a show'window or on a counter for display or advertising purposes, the carton will bear such a close resemblance to a filled article or package that the casual observer will not notice the difference, and it will be unnecessary therefore to expose cartons filled with the article to be sold and subject the contents to the deteriorating effect of air and light.

A further object is to provide a display carton of simple, inexpensive construction which will be economical in the use of ma terial and render it unnecessary to use a considerable portion of the stock for advertising or display purposes, as usually is the case when a carton actually filled with the goods to be sold is exposed on a counter or in a show window.

Other objects of the invention will appear from the following detailed description.

In the accompanying drawings forming part of this specification,

Figure 1 is a View of a blank cut and scored to form the carton;

Figure 2 is a perspective view showing the carton partially folded;

Figure 3 is a similar view showing a later step in the folding operation;

Figure at is a perspective view showing the final step of the folding operation; and

Figure 5 is a perspective view showing the carton completely folded and ready for exhibition or display purposes.

In the drawings, 2 represents the side panels of the carton having end flaps 3 and 3 thereon. A bottom panel 4; is provided on the longitudinal edge of one of the side panels 2 and has a longitudinal parting flap or tongue 5 thereon. The side panels 2 are united by a top panel 6 and this panel is scored. lengthwise at 7 near the side panels 2 and parallel therewith to form a narrow extension 8 of the top panel, and when this panel is folded along the score lines 7 the extensions 8 will be at right angles substantially to the top panels and form continuations substantially of the vertical side walls 2 of the carton, thereby raisin the top panel a considerable distance above the upper edges of the side walls of the carton. The top panel and the extensions thereof have petallel lines or marks 9 thereon dividing the panel transversely so that the portioneof the carton extending above the side walls will represent or have the appearance of a series of flat articlesysuch as pieces of confection inserted into the carton and extending above its walls to a display or advertising position. The top panel and its extensions may, and usually will be, in some contrasting color to that of the carton walls representing a wrapper by which the confection is covered and protected. The carton and the representation of the articles to be vended therein may, of course, be of any suitable color, depending upon the fancy of the manufacturer and the character of the article to be displayed.

The ends of the top panel have flaps thereon scored transversely at 10, 11 and 12 to form panels 13, 14 and 15, and end flaps ortongues 16. The panels 13 are wider than the panels 14, as shown in Figure 1, and the .inner portion of the panels 13 are suitably lined or marked to represent the wrapper of the articles in the carton, the width of the space so marked being preferably a little wider than the vertical extensions of the top panel and when the panels 14: are folded upon the score lines 10 to conceal the outer portions of the panels 13, the inner portions of said panels 13 will project above the folds at 11 and form right angle continuations of the vertical extensions 6 at the ends of the carton. When this fold has been made in the end flaps, the flaps 3 and 3 are folded together as indicated in Figure 4 and the panel 15 is folded down outside of these flaps and the tongue 16 inserted under the flaps to complete the folding of the carton.

The purpose of making the folds in the- ICE;

To support and strengthen the exposed upper portions of the panels 13, I may pro vide tongues 17 adapted to fold inwardly under the panels 13 as indicated by the dotted lines inFigure 24 The carton niaybe made in various sizes according to the quantity or value of the articles to be displayed. Generally the device would'be used to display or advertise flat rectangular pieces'ot candy, each enclosed in a suitable wrapper but I do not confine n'iyselt to the advertising or display of candy as the carton may be used as a display for other articlesorto'iinitate articles which-the n'ierchant may not care to actu ally expose in his show windows or on counters. v

I claim as'niy invention:

-1. A display cartonroinprising ablank scored to form si'de panels,"haying'end fiaps, one o't sai'dpanls having a bottoni'pan-cl thereon provided with aside flap, a top panel connecting "said side j panels and scored a nd foldedlengthwise to form narrow angnlar extensions dt said top panelin the plane substantially of said sidepanels,said top panel.

and said-extensions being lined or marked A display cartoncomprising a bottom and si'depanels, a top panel fashioned to represent a row o't articles to be displayed theni and the en'ds of the top panel for the purpose specified.

clevice-ef the class described, comprising a top panel, two side panels, and a bottom panel, arranged to form four sides o't'a boa, said-carton lia'ving' flaps orcrlappable-at the end of the box, said top panel and a portion oi each side panel adjacent said top panel being o't less length than said side panels, said top panel having end torn'ling' flapseach folded upon itself, to t'orin a two-ply spacer portion, eaclrflaphaving-an "extension beyondthe folded port-ionadapted tor disposalatthe' outer side of the end of the box; and having a terminal tueking flap, :lorsecuring all flapsinend-for-ming posi- "to represent a series of articles placed side tion.

by side and extending above the side walls A device-of the olassdescribed, coinof the carton saidtoppanel having endflaps =pr1si *g atop s ctron, tw0 side sections, and

scored and foldedto torin end panels'to interlock with the flaps of said side walls.

2. A display carton comprising a blank scored and tol'de'd'totorm side and bottom panels and atop panel'raised above the level of said side, panels andinsrk-ed orlinedto indicate a series of flat articles placed side by side in the carto'insaid sidepanels having cndilaps an'd sa'id'top panel having end flaps "folded'to 'lorni inner and outer panels, the inner-panel'srepresenting the walls Otthe articles inthe carton andprojecting above the outerxpanels and spacedtherefro1n,"a11d said outer panels beingfol'ded overthe flaps of said end walls 'andhavingtongues'to interlock therewith.

a bottom section arrangedand foldable to torni a box, said top sectionand a portion of each side section adjacent the -top section lieing of less length than the sidesections, to 'lDSQi) the top and portions of the sides at the ends 01'' the boxy end-forming 1 flaps "tor the 1 op section, each folded and providing a twoply-end for1ning section, and lurther pro viding a single ply auxiliarymud-forming section, having a terminal tucking tlap,said carton having additional-flaps adapted to be secured in QIlCl-fOlD'llIlg' position by the i "flaps olf the top section.

*In witness whereof, Ihave-hereunto set my hand this 9th day June,1925.

ARCHIBADD S. N APIER. 

